case study
Dog Runner
industry
Animal Health
areas
Game Development
Virbac Animal Health India Pvt.Ltd. offers high-quality, safe and effective veterinary products. Their range covers livestock, poultry, equine, companion animals and aquaculture. Driven by science and care, Virbac supports animal health and productivity across the nation.
Scope
Virbac, a global animal health brand, aimed to create an engaging presence at Pet Fed, a bustling festival environment where capturing visitor attention is highly competitive. With stalls ranging from 10 to 20 in a crowded setup, standing out required more than conventional displays.
The challenge was to cut through the noise, build meaningful engagement, and simultaneously educate pet parents about the importance of meat-based protein in pet nutrition, all within seconds of interaction.
Solution
To position Virbac as an informed yet approachable authority in pet nutrition, we developed a fast-paced iPad-based game that doubled as an educational tool and brand magnet.
Visitors were invited to play short 30-second games designed to test and build awareness about pet food ingredients, especially the role of meat-based protein. The gamified format encouraged quick participation and steady footfall while maintaining educational value.
Key elements included
Game Design
A tap and play format with instant feedback and score displays ensured engagement without requiring long attention spans. Questions were based on real nutritional facts, subtly reinforcing Virbac’s product relevance.
On ground Activation
iPads were strategically placed within the stall space to facilitate smooth visitor flow. Each round was timed for 30 seconds to keep queues moving and excitement high.
Educational Messaging
The game subtly highlighted the benefits of meat-based protein in pet diets, an essential differentiator for Virbac, while positioning the brand as a scientifically trusted name.
Integration with Festival Theme
As Pet Fed itself focuses on premium pet experiences, the game aligned well with the event’s value proposition and educated pet parents through fun and relevance.
Impact
The activation transformed a passive visitor base into active brand participants
- Consistent footfall across all event days.
- Higher dwell time at the Virbac stall.
- Increased product inquiries post-game.
- Improved brand recall through an interactive experience.
- Positive feedback from both pet owners and on-ground teams.
The gamified format broke traditional barriers of brand communication and made scientific messaging accessible, especially in a high-energy event setting.
Spark of change
Interaction Model
We flipped traditional product promotion into a game first approach, capturing attention through participation rather than persuasion.
Design Strategy
Simplicity and clarity were at the heart of the UI and UX design, ensuring users from varied age groups could engage without guidance.
Message Framing
Nutrition related content was broken down into digestible facts, embedded seamlessly into gameplay to enhance retention.
Experience Flow
Each element from iPad placement to 30 second timers was curated to optimize flow, reduce friction, and amplify curiosity, ensuring more visitors learned about Virbac in less time.
The journey of Lonitics Studio commenced as our enthusiasm for design and video production converged on promoting products. In 2014, as India’s businesses underwent a digital transformation, transitioning from traditional marketing to digital platforms, we partnered with them to address their requirements for digital content generation.
© 2023 Lonitics Studios. All rights reserved
The journey of Lonitics Studio commenced as our enthusiasm for design and video production converged on promoting products. In 2014, as India’s businesses underwent a digital transformation, transitioning from traditional marketing to digital platforms, we partnered with them to address their requirements for digital content generation.
Celebrating Happy Ten!